宠物行业如何利用包裹卡提高用户复购率？

今天来分享一家宠物新兴消费品牌的私域案例，利用句子的工具，将用户沉淀至企业微信，通过私域运营增加用户信任感，提高黏性和社群活跃度，最终达到提高复购率的目的。

1.私域运营亮点

拆解该宠物新兴消费品牌的私域运营，有以下三个运营亮点：

1. 搭建统一的聚合回复中台，无需切换多台手机，进行用户服务

2. 通过打通用户在有赞平台的消费数据，实现侧边栏嵌入有赞电商数据，提供服务精细度

打通用户在有赞平台的消费数据，直接显示在会话侧边栏，提高客服服务精细程度。

3. 借助RPA群发，定向对用户、社群发送促销、裂变活动，提高用户触达频次

2. 私域运营链路

1. 私聊方面

   1. 用户会不定期收到裂变活动提醒，邀请好友助力即可参与免费活动；在好友助力完成后，会收到消息告知在有赞店铺下单满29元即可随单赠送礼品；
   2. 当用户向福利官咨询订单相关问题时，可以得到快速反馈，基于有赞商城侧边栏信息打通，可同步展示用户下单信息，故用户不需要告知订单信息就可以得到准确回复；
   3. 用户咨询“物流”“快递”等信息时，基于句子提供的关键词自动回复功能，会立刻收到消息，告知到小程序查看物流信息；
      

2. 社群运营

   1. 促活动作——社群游戏和每日定时晒宠物茶话会
   2. 营销活动——月末福利活动和周五营销团购活动
      

注：社群包括快闪群、活跃粉丝群、活动秒杀福利群等，当社群内福利官发布话题时，水军会快速跟进话题，并将准备好的物流素材发在多个群内，引发用户讨论。

3. 朋友圈运营

   1. 产品促销活动
   2. 社群优质讨论分享

3.如何直接抄作业

本文拆解的案例是该本地银行私域运营的一部分，剩余内容包含：

1. 1. AI%E5%A4%96%E5%91%BC%E8%87%AA%E5%8A%A8%E6%B7%BB%E5%8A%A0%E5%A5%BD%E5%8F%8B%22%2C%22bold%22%3Atrue%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E7%9A%84%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88%EF%BC%8C%E8%87%AA%E5%8A%A8%E5%90%91%E7%94%B5%E8%AF%9D%E4%B8%AD%E6%9C%89%E6%84%8F%E5%90%91%E7%9A%84%E5%AE%A2%E6%88%B7%E5%8F%91%E9%80%81%E5%A5%BD%E5%8F%8B%E8%AF%B7%E6%B1%82%EF%BC%8C%E5%85%A8%E7%A8%8B%E4%B8%8D%E9%9C%80%E8%A6%81%E4%BA%BA%E5%B7%A5%E5%8F%82%E4%B8%8E%EF%BC%9B%22%7D%7D%5D%7D%2C%7B%22lineType%22%3A%22order%22%2C%22lineOptions%22%3A%7B%22level%22%3A3%2C%22start%22%3A%223%22%2C%22ol-id%22%3A%22jcNAYfxx%22%7D%2C%22lineContent%22%3A%5B%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E4%B8%BA%E6%AF%9B%E6%98%9F%E7%90%83%E6%8F%90%E4%BE%9B%22%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E5%85%B3%E9%94%AE%E8%AF%8D%E6%B6%88%E6%81%AF%E8%87%AA%E5%8A%A8%E5%9B%9E%E5%A4%8D%22%2C%22bold%22%3Atrue%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E7%9A%84%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88%EF%BC%8C%E7%94%A8%E6%88%B7%E5%8F%91%E9%80%81%E6%8C%87%E5%AE%9A%E5%85%B3%E9%94%AE%E8%AF%8D%E5%90%8E%E7%AB%8B%E5%88%BB%E5%93%8D%E5%BA%94%E9%A2%84%E8%AE%BE%E8%AF%9D%E6%9C%AF%E5%BC%95%E5%AF%BC%E7%94%A8%E6%88%B7%E4%B8%8B%E4%B8%80%E6%AD%A5%E5%8A%A8%E4%BD%9C%EF%BC%8C%E6%9E%81%E5%A4%A7%E5%9C%B0%E8%8A%82%E7%9C%81%E4%BA%BA%E5%8A%9B%E6%88%90%E6%9C%AC%EF%BC%9B%22%7D%7D%5D%7D%2C%7B%22lineType%22%3A%22order%22%2C%22lineOptions%22%3A%7B%22level%22%3A3%2C%22start%22%3A%224%22%2C%22ol-id%22%3A%22jcNAYfxx%22%7D%2C%22lineContent%22%3A%5B%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E4%B8%BA%E6%AF%9B%E6%98%9F%E7%90%83%E6%8F%90%E4%BE%9B%22%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E6%97%A0%E9%99%90%E5%88%B6%E7%BE%A4%E5%8F%91%E6%B6%88%E6%81%AF%22%2C%22bold%22%3Atrue%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E7%9A%84%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88%EF%BC%8C%E7%AA%81%E7%A0%B4%E4%BC%81%E4%B8%9A%E5%BE%AE%E4%BF%A1%E6%AF%8F%E5%A4%A9%E5%8F%AA%E8%83%BD%E7%BE%A4%E5%8F%911%E6%9D%A1%E7%9A%84%E9%99%90%E5%88%B6%EF%BC%8C%E5%90%91%E6%8C%87%E5%AE%9A%E7%94%A8%E6%88%B7%E3%80%81%E6%8C%87%E5%AE%9A%E7%BE%A4%E8%81%8A%E4%B8%8D%E9%99%90%E6%AC%A1%E6%95%B0%E5%8F%91%E9%80%81%E5%8A%A8%E4%BD%9C%E6%8C%87%E4%BB%A4%E6%B6%88%E6%81%AF%E6%88%96%E4%BF%83%E9%94%80%E6%B4%BB%E5%8A%A8%E6%B6%88%E6%81%AF%EF%BC%8C%E6%9E%81%E5%A4%A7%E6%8F%90%E9%AB%98%E7%94%A8%E6%88%B7%E8%A7%A6%E8%BE%BE%E7%9A%84%E9%A2%91%E6%AC%A1%EF%BC%9B%22%7D%7D%5D%7D%2C%7B%22lineType%22%3A%22order%22%2C%22lineOptions%22%3A%7B%22level%22%3A3%2C%22start%22%3A%225%22%2C%22ol-id%22%3A%22jcNAYfxx%22%7D%2C%22lineContent%22%3A%5B%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E4%B8%BA%E6%AF%9B%E6%98%9F%E7%90%83%E6%8F%90%E4%BE%9B%22%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E6%89%B9%E9%87%8F%E9%82%80%E8%AF%B7%E8%BF%9B%E5%85%A5%E7%BE%A4%E8%81%8A%22%2C%22bold%22%3Atrue%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E7%9A%84%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88%EF%BC%8C%E5%AE%9A%E6%9C%9F%E5%90%91%E6%9C%AA%E5%8A%A0%E5%85%A5%E7%BE%A4%E8%81%8A%E7%9A%84%E7%94%A8%E6%88%B7%E6%89%B9%E9%87%8F%E5%8F%91%E9%80%81%E7%BE%A4%E9%82%80%E8%AF%B7%E9%93%BE%E6%8E%A5%EF%BC%8C%E6%8F%90%E4%BE%9B%E6%9B%B4%E9%AB%98%E6%95%88%E7%9A%84%E5%85%A5%E7%BE%A4%E8%BD%AC%E5%8C%96%E7%AD%96%E7%95%A5%EF%BC%9B%22%7D%7D%5D%7D%2C%7B%22lineType%22%3A%22order%22%2C%22lineOptions%22%3A%7B%22level%22%3A3%2C%22start%22%3A%226%22%2C%22ol-id%22%3A%22jcNAYfxx%22%7D%2C%22lineContent%22%3A%5B%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E4%B8%BA%E6%AF%9B%E6%98%9F%E7%90%83%E6%8F%90%E4%BE%9B%22%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E6%9C%89%E8%B5%9E%E7%94%B5%E5%95%86%E6%95%B0%E6%8D%AE%E5%B5%8C%E5%85%A5%E5%88%B0%E4%BE%A7%E8%BE%B9%E6%A0%8F%22%2C%22bold%22%3Atrue%7D%7D%2C%7B%22opType%22%3A%22text%22%2C%22options%22%3A%7B%22text%22%3A%22%E7%9A%84%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88%EF%BC%8C%E6%89%93%E9%80%9A%E7%94%A8%E6%88%B7%E5%9C%A8%E6%9C%89%E8%B5%9E%E7%9A%84%E6%B6%88%E8%B4%B9%E6%95%B0%E6%8D%AE%E7%9B%B4%E6%8E%A5%E6%98%BE%E7%A4%BA%E5%9C%A8%E4%BC%9A%E8%AF%9D%E4%BE%A7%E8%BE%B9%E6%A0%8F%EF%BC%8C%E6%8F%90%E9%AB%98%E6%9C%8D%E5%8A%A1%E7%B2%BE%E7%BB%86%E5%BA%A6%22%7D%7D%5D%7D%5D%2C%22businessKey%22%3A%22lark-doc%22%7D">为该宠物新兴消费品牌提供渠道二维码的解决方案，精准定位用户的沉淀渠道；
   2. 为该宠物新兴消费品牌提供打通AI外呼自动添加好友的解决方案，自动向电话中有意向的客户发送好友请求，全程不需要人工参与；
   3. 为该宠物新兴消费品牌提供关键词消息自动回复的解决方案，用户发送指定关键词后立刻响应预设话术引导用户下一步动作，极大地节省人力成本；
   4. 为该宠物新兴消费品牌提供批量邀请进入群聊的解决方案，定期向未加入群聊的用户批量发送群邀请链接，提供更高效的入群转化策略；
   5. 为该宠物新兴消费品牌提供有赞电商数据嵌入到侧边栏的解决方案，打通用户在有赞的消费数据直接显示在会话侧边栏，提高服务精细度
   6. ……

以上案例可以直接「抄作业」投产。添加下方卡片的二维码，回复【SP15】关键词 ，即可获取更多案例信息。